The Boohoo & Missguided effect is creating new business in Manchester; this time LOTD

Posted by Thomas Andersson on

Sitting in a cafe a day or two before Christmas 2017 we saw a bus with an advertisment promoting a new clothing website ->

Look of the day dot com
Source: Screenshot of on 21 Dec, 2017.

Our thought was initially - Is there another company starting to use the TfL advertising trick as used by Boohoo, Missguided, Nasty Gal, Prettylittlething, Heist Studios and other pureplay online fashion retailers?

After a quick check we noticed one of the directors of Lotd Ltd resigned from UK Ltd in April 2017. Lotd Ltd was incorporated in March 2017 and share its office address with TheRobertStreetHub, a co-working space in Manchester. Turns out the founder of was one of the co-founders of Boohoo.


Having seen PrettyLittleThing acquired by Boohoo earlier in 2017, will become another acquisition target for Boohoo in a few years? is built on the Shopify platform.

Is the wealth created by Boohoo's success helping to create a startup hothouse in Manchester?

Whatever the relationship between and Boohoo, it is great to see that the money coming into Manchester via Boohoo and Missguded is coming to good use with co-working spaces and a support network for local startups.

If you are a startup, note that TheRobertStreetHub also provide funding according to their website! Contact them directly for any inquiries.

Related Styleintelligence reports:

Check out our Boohoo Unicorn Diagnostic and Missguided Unicorn Diagnostic

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