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Trade show report: Ecommerce Expo, London, September 2017

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Trade show report: Ecommerce Expo, London, September 2017

Our verdict (of 5): Admittedly we visited Ecommerce Expo in 2016 and were very impressed and the September 2017 edition did not disappoint on content or exhibitors. In fact it seemed as the quality of exhibitors was slightly better than the previous show. Ecommerce Expo had everything from the usual suspects such as Shopify, SAP Hybris, Bronto, Marketo and others to some of the more exciting startups such as Mad Street Den, Phrasee and others. SAP Hybris were mightily excited about their rumoured $350m acquisition of Gigya and the opportunties this will mean for upselling to existing Gigya customers and...

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What has Walmart and Farfetch in common?

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What has Walmart and Farfetch in common?

The answer is: An interest in the Chinese online market. In June 2016 Walmart acquired a 5.9% stake in JD.com, the Chinese ecommerce marketplace listed on Nasdaq since 2014. In January 2017 Walmart had upped its stake in JD.com to 12.1%. In October 2016 Asda (owned by Walmart) and JD.com announced a collaboration to bring 'British authentic merchandise' to the Chinese market. In June 2017 JD.com acquired a minority stake in Farfetch with the two companies announcing a collaboration in the Chinese market, bringing authentic luxury goods to Chinese customers.   Questions: What do luxury brands really think of Farfetch's...

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New CMO at Farfetch: Third CMO since 2013!

New CMO at Farfetch: Third CMO since 2013!

Farfetch appointed its third CMO since 2013 in May 2017. No other position has changed to the same extent pointing towards issues in the Marketing role. Both Pepper and Horton were external appointments, whereas Veichmanis is an internal promotion. What is striking is that while Veichmanis is a highly experienced and accomplinched marketer his experience from luxury goods is absent, perhaps a good thing after all. Prior to joining Farfetch he was VP Marketing at Expedia, with responsibility for Global Search Marketing and Customer Acquisition. May 2017: John Veichmanis August 2013: Stephanie Horton June 2012: Amber Pepper Horton came from...

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Boozt.com, a Nordic Fashion Retail IPO success story

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Boozt.com, a Nordic Fashion Retail IPO success story

Boozt.com, the PE- & industry-backed Swedish fashion etailer, listed on Nasdaq Nordic on 31 May 2017 at the higher end of its offer price of SEK 62 per share (offer range SEK 54-63). The listing valued the company at about SEK 3.4bn (~£300m). The share traded at SEK 79 on June 7, 2017 representing a close to 30% lift in its offer price. However, only 2% up from its starting day price of SEK 77.50.   Boozt attempted to sell mono-brand stores and was successful with signing up both Ecco and Day Birger Mikkelsen (Ecco was also an investor). However,...

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Farfetch's Store of the Future... is it already old?

Farfetch's Store of the Future... is it already old?

At a networking event yesterday (May 2017) we learned that not only does Intel, Deloitte and BT have their own "Stores of the Future", but that some of these have been in existence for about three years. And... that Farfetch are just about to visit one of these in the coming weeks. The companies mentioned have set up these stores as a way to showcase what a typical IoT-enabled store would look like. In the mean time, Youtube has opened its own store in Kings Cross. This is not showcasing IoT or other technical capabilities but rather gear from vloggers...

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