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Best UK Christmas Adverts 2016

Adverts John Lewis Marketing Marks & Spencer TKMaxx

Best UK Christmas Adverts 2016

In first place, TKMaxx TKMaxx is the unexpected winner of Christmas 2016 adverts. Using the surprise effect its acapella starting with a gurgling grandmum stands out from the rest. It was created by Wieden+Kennedy London and directed by Andreas Nilsson. In second place, Marks & Spencer Marks & Spencer's advert is based on a family issue with the son in a family writing to Mrs Claus (instead of Santa) asking for a bit of help because he was naughty to his sister but keen to amend his mistake. The advert is well shot and looks up to date but is...

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Nike Hyper Adapt 1.0 available from Dec 1st, 2016 @ $720.00

new product Nike Shoes Sportswear Wearables

Nike Hyper Adapt 1.0 available from Dec 1st, 2016 @ $720.00

Nike's foray into mechatronics does not come cheap for its most hardcore fans. The Nike Hyper Adapt 1.0 shoe with adaptive lacing will only be available to buy in New York at its Soho and Nike+ Club House stores. Only Nike+ members will be able to buy the amazing product which comes in three colourways. Its price at $720 is not bad considering this is the first mass produced 'self-lacing' (not fully self-lacing) shoe on the market. There is no indication if the product will continue in production or if the technology will be transferred to other ranges. Nike press...

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Where has the omni-channel gone?

ecommerce N Brown New Look Omni-Channel Retailing retail River Island Stores UK Retail

Where has the omni-channel gone?

Omni-channel retailing has been one of the most talked about concepts in retailing for a while. The idea is to connect brands & products with customers across all available touch points. First came multi-channel, the concept to sell online as well as on the high-street. This was replaced with omni-channel when bloggers and social media personalities grew their influence over customers. Connecting the multi-channel with all the various online touch points became a hot topic. How do retailers bridge the channels? Putting it simply, there is no real connection between physical stores and online apart from a number of stores...

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360 Interior View of Office, Shoe Retailers in London's Oxford Street

Merchandising Office Store Layout

360 Interior View of Office, Shoe Retailers in London's Oxford Street

A quick tour of the ground floor in Office Oxford Street in the evening of Nov 7, 2016. Note that the above 360 photo has been scaled down (from 2800 pixels to 300 pixels - height) and compressed. Contact us for high-res sample.

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This week in Fashion Technology & Retail: Nov 5-11, 2016

This week in Fashion Technology & Retail: Nov 5-11, 2016

This Week in Fashion Technology Trump an early Christmas Gift? Trump won the US presidential election FarFetch planning IPO in 2-3 years (Reuters) Burberry reported downbeat results (Burberry) Styleintelligence new service offering: 360 interiors (link) Superdry reported positive results (FT.com) Primark reported £6bn revenues (Internal) H&M released its Kenzo collaboration (Our Report [in Korean], Guardian) John Lewis launched its Christmas advert (The Independent) How can Trump's win be turned into an advantage? If your name is Ivanka Trump and you have your own clothing label, perhaps your windfall some sooner than for others. However, we can see immediate advantages on...

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