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Founded in 2010, office in Boston, US
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  • Supplier of size algorithm-based size measurements
  • Business model to contact all brands to get size information on apparel and shoes. As such, TrueFit has developed a huge database of sizes which has also been used to attract customers
  • TrueFit was covered in our report on size & fit technology.


  • Levis, Under Armour, Macy's, Ralph Lauren. Aldo, Designer Shoe Warehouse, Kate Spade, New York & Company, Clarks, Garnet Hill, Carhartt, Moosejaw, Belk, Cole Haan, UGG Australia, Kenneth Cole, Kohl's, Lands End, Dockers, Deckers Brand, Mark's, Academy, Asics, 7ForAllMankind, Prana


    • [+] Ensure returning customers buy the right size garments
    • [+] Standardise sizing among brands and garments
    • [+] Offer customers alternatives if size is out of stock
    • [+] Reduction in returns

        This profile was last updated: 28 April 2019


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