Amazon Fashion: Under the Hood Retail Analysis, June 2017
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Amazon Fashion - A 'look under the hood'
We had a 'look under the hood' and made a few observations...
Amazon Fashion:
- ... experienced a sharp decline in revenue growth 2015-2016.
- ... went through a re-organisation in 2016-2017 resulting in two senior departures.
- ... is experiencing the highest returns rate for all Amazon categories.
- ... is not meeting sales expectations outside the US due to a number of facts.
- ... will push hard into Europe imminently.
- ... is advertising 400 open positions in June 2017, in addition to its current estimated 1200 staff.
- ... has tried a number of social media initiatives such as Style Code Live which closed in 2017
Despite such recent set-backs, the Amazon Fashion division is still a major revenue contributor to the company representing an estimated 14% of all revenue in 2016, down from 16% in 2015.
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