News English — Toys
Lego and the lure of the Direct to Consumer channel
D2C multi-brand store Omni-Channel Retailing Toys
Direct to Consumer As the retail industry has changed, more and more brand owners have decided to reach out directly to consumers instead of relying on a network of distributors, wholesale partners and retailers. The advantages for brand owners can be hugely attractive. In particular the increased margins and the ability to control your brand. Lego is the latest in a long line of brand owners which have pivoted from a wholesale model to an own-operated-store (OOS) revenue model. (source: FT.com) D2C vary by retail sector Fashion brands have been some of the more prolific brnad owners to pivot into...