Gamification of Fashion Ecommerce
![Styleintelligence, Gamification of Online Retail](http://cdn.shopify.com/s/files/1/1272/2867/files/Styleintelligence_wip_page9-GAMIFICATION_large.jpg?v=1478444876)
Offering your visitors to interact with your inventory in new ways could improve discovery and ultimately lead to increased conversion rates.
Gamification as a concept is not new. Numerous online games offer an interactive approach to dress-up. There are also games offering in-store-in-game clothing purchases and dress-up, such as Grand Theft Auto 5, and many others.
But, how do you transform gaming into a shopping experience in the real world?
A real-world example of a gamified fashion shopping experience can be found at very.co.uk where a couple of messages are loaded with the page. These messages are used as a way to incite action.
![](http://cdn.shopify.com/s/files/1/1272/2867/files/20100918-tetris_large.jpg?v=1478443857)
We think there is something in the gamification concept, but handling it in a way that incites purchase actions will be tricky. Our gamification report looks at several different ways to interact with your visitors and existing customers.