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Who will buy Jimmy Choo?

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Since JAB went public with their intention to sell off Jimmy Choo there has been continued speculation on who might acquire the company.

JAB, an investment/holding company, grew out of the Reckitt Benckiser FMCG empire and have assembled a division of fashion brands including Jimmy Choo, Belstaff, and Bally. The company also hold a significant stake in Coty, the beauty company, and a number of coffee related businesses.

In 2016 JAB attempted to list Belstaff, but ultimately had to terminate the process due to lack of demand.

Its April 2017 announcmenent that it is seeking to offload Jimmy Choo fits in with JAB's stated future focus on FMCG. It is unclear whether JAB are seeking to sell the whole division or Jimmy Choo on its own, however, Choo is definitely the crown in the division.

Most of the European potential buyers including LVMH and Kering appears to have declined the opportunity. A few days ago Coach was touted as a potential buyer at £1bn.

What about Amazon or Alibaba?

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