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Farfetch vs Boohoo: Two fashion retailers compared

Posted by Thomas Andersson on

Farfetch vs Boohoo Two pureplay online retailers (ok, Farfetch owns a few subsidiaries with physical stores and are moving towards a multi-channel set-up) compared. We have written about the Farfetch business model previously. Download our report here. Our view is that Farfetch has too many employees and should rationalise departments and its development base. At close to a third of revenue, Farfetch's salaries are going to weigh on the company for many years to come. The only hope is that they can grow into a $bn business before they run out of cash (they have a decent amount in the...

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Harrods and Immersive Retail technologies

Posted by Thomas Andersson on

The Beauty Hall at Harrods have received an overhaul and been redesigned. As a part of this, the company has added a few [discrete] augmented reality (AR) features. One of these AR technologies is a few Magic Mirrors for make-up purposes. Magic make-up mirror at Harrods. Cleverly combined with a smartphone charger for the busy people trying on cosmetics. However, when we visited there were no users of the AR function and instead the mirrors were used as... mirrors by the make-up artists. Admittedly there were only eight (8) brands of lipsticks available on the magic mirror which probably made...

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Microsoft's new Oxford Circus store, summer 2019

Posted by Thomas Andersson on

Blink and you'll miss it! Benetton's previous store in one of the four coveted corners of Oxford Circus has been converted to a Microsoft store. However, despite being one of the largest companies in the world, it seems the marketing department at Microsoft failed at persuading the London administration about the need for a huge flag or a neon sign, or whatever to advertise the store. If you walk in the three other corners of Oxford Circus you can be excused for not noticing there is a Microsoft store in the fourth corner. Can you spot the Windows store? The...

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The next big thing? Pop-up warehouses!

Posted by Thomas Andersson on

Unless you have been hidden in a non-wifi enabled bunker over the last five years you will know about the proliferation of pop-up stores during peak business or for marketing purposes. However, you may not have heard of the pop-up warehouse. Turns out 3PL providers such as PFSWeb provide this opportunity for merchants to keep up and in som cases even improve delivery times to key areas during peak trading. Super exciting development in the crowded 3PL space. Check out PFSWeb website for more informaiton

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Immersive retail? Our next In-Depth report...

Posted by Thomas Andersson on

#Vcommerce #AugmentedReality #ArtificialIntelligence Our next in-deth retail technology sector report will look at developments in "immersive retail". Due to its young age, immersive retail is a diffuse concept overlapping several different well-defined technologies, including Holograms, Augmented Reality, Virtual Reality, Mixed Reality, Smartphones, Headsets, 3D Television sets, and much more. What is common is that innovation in the immersive retail space accelerated following the launch of smartphones in 2007. The ecosystem of software that has to emerge for immersive retail to work as ideally as we think it should (watch this space for a definition) are pentiful. For retailers to create...

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