News English — virtual fitting

PS None of these people are real

Posted by Thomas Andersson on

Amazing new algorithm from Japanese company Datagrid. We are currently working on a new report on V-commerce... Virtual Reality and Augmented Reality. However, the stuff from Datagrid blew our minds and appears to be more of alternative reality than anything else. We have reached out to Datagrid for more information on how they pick the clothes etc in the imagery (e.g. are the clothes real if none of the people are?). If you want to follow our work in VR/AR and V-commerce, please sign up to our infrequent email newsletter.

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A review of VR World Event - 2018 by Nexus Media

Posted by Thomas Andersson on

If you are into 3D this will be for you! Our recent visit to VR World Expo 2018 yielded little to talk about, possibly as a result of the limited amount of exhibitors. There were gaming applications, engineering and medical applications with haptic feedback robotics, etc. While many of these applications have advanced a lot over the past few years and now offer global teamwork options in a virtual space, etc. new retail applications have been far a wide between. One company stood out from the rest though: Astrivis Astrivis is a 2 year old startup from Switzerland which started...

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Pokemon Go in the Fashion world??

Posted by Haesoon Jung on

Image source: TheVerge.com Within five weeks of its launch, Pokemon Go has already generated $250m+ of sales (Source: http://on.ft.com/2bcoZiq). Image source: NYTimes.com How can AR be exploited [better] in the Fashion retail industry? Our view is that AR applications in fashion have generated far less than $10m since its early days... whenever that was. AR fitting, AR testing, etc does not seem to be a user case that resonates with a majority of consumers. Has this got something to do with the mindset of the industry? Could there ever be a fashion company producing only Virtual Clothes?   Styleintelligence Fashion...

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Virtual Fitting market shaping up for Kids too?

Posted by Thomas Andersson on

An EU funded project "Kidsize" has been launched to provide virtual fitting for childrens sizes which are based on age rather than actual size in many cases. http://cordis.europa.eu/news/rcn/125180_en.html

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New Report - FashionTech: Visual Search

Posted by Thomas Andersson on

Consumers are becoming increasingly visual in their online activities. Visual Search technologies have advanced to a level where entering a visual conversation with consumers is now possible. We profiled 23 companies and interviewed C-level executives in 14 companies. In addition we also interviewed the ecommerce pioneer Eric Olson, Ex-Innovation Director Online at Nordstrom Inc to get the customer view on the technologies. Download a summary of the report here

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