News English — Guide Shops

Online going Offline: VR360 of store on Tottenham Court Road, London

Posted by Thomas Andersson on, the online furniture store, opened their physical 'guideshop' on Tottenham Court Road in early 2015. We took a stroll in the store on Dec 7, 2016.  This is a 360 Virtual Reality video. If you cannot see the film in VR try viewing with another browser. For more information like this contact us  

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Online going offline?

Posted by Thomas Andersson on opened its first public showroom in 2015 and in the last few days announced its intention to do more offline work, primarily in temporary pop-ups. In the US the concept of pop-ups or guide-shops is well known through fashion ecommerce retailers such as and Thus far no fashion-led ecommerce retailer in the UK has made any intention to open an offline shop public. We believe that with the increasing availability of suitable retail property on the market it is highly likely that at least one of or will trial the concept. If not as...

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