News English — Communication

  Final day at the NRF 2018 show. (images to come - upload speed is particularly bad at JFK airport) Disappointed by the number of businesses that cannot explain what they do in a few sentences. Ok, some businesses are a bit more complex than say "we help retailers to become omni channel retailers"... However, for the companies who think this is a good explanation of what you do, perhaps you ought to think through your trade show strategy a bit more and losen up on the sales schpiel and get down to the nitty gritty. Sometimes the simplest explanation...