News English — Marketing

Is Carrefour's use of Blockchain technology just a marketing ploy?

Posted by Thomas Andersson on

Carrefour recently credited its use of Blockchain technology with an increase in sales of a number of its products - Reuters, June 3, 2019. However, STIQ understands that the hyperledger technology (not strictly a Blockchain apparently) is fully operated by Carrefour. This would mean that they have full control over the information that is added to the ledger which kind of defies the point of using Blockchain technology in the first place. This may be unintential from Carrefour but, goes to the core of trust in the supply chain, i.e. can a grocery retailer be certain that information added in...

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Retailers! Adopt Alibaba's innovation processes to drive high street traffic.

Posted by Thomas Andersson on

Learn how Alibaba has innovated in its Hema (Freshippo) stores.

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The Boohoo & Missguided effect is creating new business in Manchester; this time LOTD

Posted by Thomas Andersson on

Sitting in a cafe a day or two before Christmas 2017 we saw a bus with an advertisment promoting a new clothing website -> www.lotd.com Source: Screenshot of lotd.com on 21 Dec, 2017. Our thought was initially - Is there another company starting to use the TfL advertising trick as used by Boohoo, Missguided, Nasty Gal, Prettylittlething, Heist Studios and other pureplay online fashion retailers? After a quick check we noticed one of the directors of Lotd Ltd resigned from Boohoo.com UK Ltd in April 2017. Lotd Ltd was incorporated in March 2017 and share its office address with TheRobertStreetHub,...

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Christmas Windows 2017: Piccadilly, Regent Street, Oxford Street and Argyll Street

Posted by Haesoon Jung on

Christmas window display on Regent Street, Oxford Street and Argyll Street. Hunter, Topshop, Tommy Hilfiger, Superdry, Burberry and more

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Trade show report: Ecommerce Expo, London, September 2017

Posted by Thomas Andersson on

Our verdict (of 5): Admittedly we visited Ecommerce Expo in 2016 and were very impressed and the September 2017 edition did not disappoint on content or exhibitors. In fact it seemed as the quality of exhibitors was slightly better than the previous show. Ecommerce Expo had everything from the usual suspects such as Shopify, SAP Hybris, Bronto, Marketo and others to some of the more exciting startups such as Mad Street Den, Phrasee and others. SAP Hybris were mightily excited about their rumoured $350m acquisition of Gigya and the opportunties this will mean for upselling to existing Gigya customers and...

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