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Immersive retail? Our next In-Depth report...

Posted by Thomas Andersson on

#Vcommerce #AugmentedReality #ArtificialIntelligence Our next in-deth retail technology sector report will look at developments in "immersive retail". Due to its young age, immersive retail is a diffuse concept overlapping several different well-defined technologies, including Holograms, Augmented Reality, Virtual Reality, Mixed Reality, Smartphones, Headsets, 3D Television sets, and much more. What is common is that innovation in the immersive retail space accelerated following the launch of smartphones in 2007. The ecosystem of software that has to emerge for immersive retail to work as ideally as we think it should (watch this space for a definition) are pentiful. For retailers to create...

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