News English — FashionTech

A review of VR World Event - 2018 by Nexus Media

Posted by Thomas Andersson on

If you are into 3D this will be for you! Our recent visit to VR World Expo 2018 yielded little to talk about, possibly as a result of the limited amount of exhibitors. There were gaming applications, engineering and medical applications with haptic feedback robotics, etc. While many of these applications have advanced a lot over the past few years and now offer global teamwork options in a virtual space, etc. new retail applications have been far a wide between. One company stood out from the rest though: Astrivis Astrivis is a 2 year old startup from Switzerland which started...

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Styleintelligence on the panel at TechPitch 4.5

Posted by Thomas Andersson on

TechPitch 4.5 is monthly pitch platform for tech startups. Thomas Andersson of Styleintelligence was invited to sit on the judges panel for the Luxe, Retail and Fashion edition held in Irwin Mitchell's offices just off Chancery Lane. Eight startups got 3 minutes to pitch their businesses. This elevator-pitch style events are popular in London and get quite a bit of traction. What the judges thought: Optimonk Wearisma Genostyle What the Audience thought: Wearisma Genostyle It should be noted that out of all the eight companies Optimonk was the only company with close to $1m revenue, established customers on two continents...

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Using gamification to drive inventory discovery and conversion rate?

Posted by Thomas Andersson on

Gamification of Fashion Ecommerce Offering your visitors to interact with your inventory in new ways could improve discovery and ultimately lead to increased conversion rates. Gamification as a concept is not new. Numerous online games offer an interactive approach to dress-up. There are also games offering in-store-in-game clothing purchases and dress-up, such as Grand Theft Auto 5, and many others. But, how do you transform gaming into a shopping experience in the real world? A real-world example of a gamified fashion shopping experience can be found at very.co.uk where a couple of messages are loaded with the page. These messages...

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Pokemon Go in the Fashion world??

Posted by Haesoon Jung on

Image source: TheVerge.com Within five weeks of its launch, Pokemon Go has already generated $250m+ of sales (Source: http://on.ft.com/2bcoZiq). Image source: NYTimes.com How can AR be exploited [better] in the Fashion retail industry? Our view is that AR applications in fashion have generated far less than $10m since its early days... whenever that was. AR fitting, AR testing, etc does not seem to be a user case that resonates with a majority of consumers. Has this got something to do with the mindset of the industry? Could there ever be a fashion company producing only Virtual Clothes?   Styleintelligence Fashion...

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The Death of Algorithm Style Advice?

Posted by Haesoon Jung on

In 2014 Nordstrom paid $350million for Trunk Club, a fashion styling subscription box service targeting men. This has been the only exit in an industry plagued by high levels of returns and controversy (JustFab Inc subscription methods). Business Insider today reported that 61% of US customers taking out a subscription has canceled it. An industry expert told Styleintelligence that "Subscription box services have huge returns, much higher than normal ecommerce retailers. Perhaps even higher than 80%." The question is if the lack of exits in the niche has been due to a lack of consumer transparency and more importantly, revenues...

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