In 2014 Nordstrom paid $350million for Trunk Club, a fashion styling subscription box service targeting men. This has been the only exit in an industry plagued by high levels of returns and controversy (JustFab Inc subscription methods). Business Insider today reported that 61% of US customers taking out a subscription has canceled it.
An industry expert told Styleintelligence that "Subscription box services have huge returns, much higher than normal ecommerce retailers. Perhaps even higher than 80%."
The question is if the lack of exits in the niche has been due to a lack of consumer transparency and more importantly, revenues and profits?
Check the Business Insider Article here