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Jack Wills in the Red

Jack Wills in the Red

Jack Wills UK Outfitters

In 2007, at the height of its popularity, Inflexion Capital invested in a 27% stake in the company.

In 2012 the company closed down its sister brand - Aubin & Wills and hired Wendy Becker as COO.

In 2013 Wendy Becker was promoted to CEO of the company by its owner, Peter Williams. 

In Aug 2015, the founder, Peter Williams came back to head up the company and in 2016 the company filed reports showing that its holding company made a loss of £14m

Jack Wills is a premium fashion retailer of ‘Fabulously British’ casual wear, homeware and accessories for the 16-to-24-year-old market. Established by two friends in Salcombe, Devon, in 1999, the company has grown rapidly to become a well-established and well-run niche retailer with huge ambition.

The brand was very popular with teens and early twenties. However, the company failed to drive its niche popularity into the mainstream in the same way SuperDry managed and it has been outmuscled by brands such as PINK and Hollister.

Inflexion Capital was said to be looking at an IPO for the company in 2015 but are now seeking an exit on their 27% holding.

Source: The Guardian Online

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