arrow-right cart chevron-down chevron-left chevron-right chevron-up close menu minus play plus search share user email pinterest facebook instagram snapchat tumblr twitter vimeo youtube subscribe dogecoin dwolla forbrugsforeningen litecoin amazon_payments american_express bitcoin cirrus discover fancy interac jcb master paypal stripe visa diners_club dankort maestro trash

News English

Pokemon Go in the Fashion world??

Pokemon Go in the Fashion world??

by Haesoon Jung

4 years ago



Image source: TheVerge.com

Within five weeks of its launch, Pokemon Go has already generated $250m+ of sales (Source: http://on.ft.com/2bcoZiq).


Image source: NYTimes.com

How can AR be exploited [better] in the Fashion retail industry? Our view is that AR applications in fashion have generated far less than $10m since its early days... whenever that was. AR fitting, AR testing, etc does not seem to be a user case that resonates with a majority of consumers. Has this got something to do with the mindset of the industry?

Could there ever be a fashion company producing only Virtual Clothes?

 

Styleintelligence Fashion AR Predictions:

  • Fashion shows where only audience members with an AR app or the correct AR glasses can view model's clothes.
  • Luxury AR accessories that can only be seen by other wearers of the same fashion creating a "true luxury customer". This may also be used to identify copies of luxury goods.
  • Apps/ Games for fashion followers, for example collect all our virtual clothes and get a real tshirt for free.
  • AR/VR Applications where wearers of a certain brand make themselves known to users of a particular app, for example Tinder or Facebook.

Do you have any cool Fashion AR ideas?

 

 

Shopping Cart