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Are ecommerce retailers prepared for coordinated consumer action?

Artificial Intelligence ecommerce Supply Chain WhatIf

Are ecommerce retailers prepared for coordinated consumer action?

Security breaches are an almost daily occurence, but... On an almost daily basis we hear about security breaches of ecommerce retailers, social networks and smartphone applications. There are also occasional outbreaks of union backed industrial action in fulfilment warehouses. But, how are ecommerce retailers exposing themselves to coordinated attacks from loosely connected people with a particular issue? Let us imagine a scenario whereby online fashion retailer A offer free returns and fast standard delivery with a 45 day returns window. Online fashion retailer A is accused of employing child labour in its supply chain. This cause multiple social media groups...

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