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Online going offline?

Online going offline?

by Thomas Andersson

5 years ago opened its first public showroom in 2015 and in the last few days announced its intention to do more offline work, primarily in temporary pop-ups.

In the US the concept of pop-ups or guide-shops is well known through fashion ecommerce retailers such as and

Thus far no fashion-led ecommerce retailer in the UK has made any intention to open an offline shop public. We believe that with the increasing availability of suitable retail property on the market it is highly likely that at least one of or will trial the concept. If not as an outlet in itself, perhaps as a returns discount outlet. already operates two outlet stores in Germany...

Perhaps needs to rename itself shortly?

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