Online going offline?

Posted by Thomas Andersson on

Made.com opened its first public showroom in 2015 and in the last few days NotOnTheHighstreet.com announced its intention to do more offline work, primarily in temporary pop-ups.

In the US the concept of pop-ups or guide-shops is well known through fashion ecommerce retailers such as TrunkClub.com and Bonobos.com.

Thus far no fashion-led ecommerce retailer in the UK has made any intention to open an offline shop public. We believe that with the increasing availability of suitable retail property on the market it is highly likely that at least one of Asos.com or Boohoo.com will trial the concept. If not as an outlet in itself, perhaps as a returns discount outlet. Zalando.com already operates two outlet stores in Germany...

Perhaps NOTonthehighstreet.com needs to rename itself shortly?

http://www.thisismoney.co.uk/money/smallbusiness/article-3578703/Boss-online-retailer-Notonthehighstreet-turns-shops-taste-future.html


Share this post



← Older Post Newer Post →


Leave a comment

Please note, comments must be approved before they are published.

Related Posts

Farfetch vs Boohoo: Two fashion retailers compared
Farfetch vs Boohoo Two pureplay online retailers (ok, Farfetch owns a few subsidiaries with physical stores and are ...
Read More
Harrods and Immersive Retail technologies
The Beauty Hall at Harrods have received an overhaul and been redesigned. As a part of this, the company has added a ...
Read More
Microsoft's new Oxford Circus store, summer 2019
Blink and you'll miss it! Benetton's previous store in one of the four coveted corners of Oxford Circus has been conv...
Read More