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Trade show report: Ecommerce Expo, London, September 2017
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Our verdict (of 5): Admittedly we visited Ecommerce Expo in 2016 and were very impressed and the September 2017 edition did not disappoint on content or exhibitors. In fact it seemed as the quality of exhibitors was slightly better than the previous show. Ecommerce Expo had everything from the usual suspects such as Shopify, SAP Hybris, Bronto, Marketo and others to some of the more exciting startups such as Mad Street Den, Phrasee and others. SAP Hybris were mightily excited about their rumoured $350m acquisition of Gigya and the opportunties this will mean for upselling to existing Gigya customers and...